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Build Your Empire, One Experience at a Time

Event marketing, seasonal attractions, and consulting that drives profit.

Create Unforgettable Experiences

Transform your business with innovative event strategies and seasonal magic.

Design Immersive Attraction Experiences

From escape rooms to haunted houses, we bring your vision to life.

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Beyond Consulting. Experience Architecture.

Two decades of building immersive, experiential businesses — from escape rooms to nitrogen ice cream labs to haunted attractions. Real-world experience building and selling the businesses that drive transformation. That's the difference.

20+ Years Building Businesses

Multiple experiential businesses founded, built, and sold — worth millions collectively. Proven strategies from real-world execution, not theory.

10 Escape Rooms Designed

From Fox in a Box to Wild Goose Escapes — top-rated rooms that became industry benchmarks for immersive experience design.

25+ Businesses Transformed

Partnering with businesses across 13 industries — bringing clarity, creativity, and execution together to drive measurable results.

Our Services

Four Ways We Build Your Empire

Event Marketing for Businesses

Create unforgettable events that drive foot traffic, build community, and turn one-time visitors into loyal customers. From concept to execution, we handle everything.

Seasonal Attractions

Design and launch revenue-generating seasonal experiences like haunted houses, holiday markets, and themed attractions that keep customers coming back year after year.

Business Strategy Consulting

Get strategic guidance from someone who's built and sold six businesses. We'll transform your operation into a destination through proven frameworks and hands-on support.

Escape Room Design

Launch or expand your escape room business with expertly designed puzzles, immersive themes, and player-tested experiences. 10+ rooms designed, 25K+ players delighted.

Event Marketing

Event Marketing for Businesses

Turn One-Time Visitors Into Loyal Fans

Event Marketing

Events aren't just marketing tactics—they're revenue drivers and brand amplifiers. We engineer experiences designed to convert one-time visitors into loyal fans and turn every event into measurable ROI.

Custom Events

Tailored event concepts

3,000+ Guests

Average event attendance

180% Traffic

Average growth increase

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Seasonal Attractions

Seasonal Attractions & Pop-Ups

Create Buzz That Brings Customers Back Every Year

Seasonal Attractions

Seasonal attractions and pop-up experiences are your secret weapon for creating anticipation, driving foot traffic, and building year-over-year momentum. Turn casual visitors into annual traditions.

Custom Themes

Unique seasonal concepts

50K+ Visitors

Annual event attendance

300% Revenue

Average growth increase

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Business Strategy

Business Strategy & Consulting

Build a Business That Scales Without Burning Out

Business Strategy

Growing a business is more than hustle—it's about systems, strategy, and sustainable growth. We provide the strategic roadmap to build empires, not just businesses.

Strategic Plans

Custom growth roadmaps

50+ Clients

Businesses consulted

3x Revenue

Average growth metric

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Escape Room Design

Immersive Escape Room Experiences

Create Unforgettable Adventures That Keep Players Coming Back

Escape Room Design

Escape rooms are more than puzzles—they're immersive storytelling experiences. We design escape experiences that stand out in a crowded market and keep players talking long after they escape.

Custom Puzzles

Unique room concepts

20+ Rooms

Successfully designed

95% Rating

Customer satisfaction

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Real Businesses. Real Results. Real Exits.

These projects demonstrate the level of creativity, strategy, and execution clients receive — regardless of industry.

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Wild Goose Escapes SOLD
2020-2021

Wild Goose Escapes

8 Cinematic Escape Rooms That Set Industry Benchmarks

Designed 8 story-driven escape rooms in Fullerton and Huntington Beach that became known for immersive narratives and puzzle flow. Successfully sold as a proven, profitable entertainment concept.

  • Industry benchmark for immersion
  • Multi-location success
  • Successful exit
View Case Study
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Scared to Sleep Haunted House ACTIVE
2025

Scared to Sleep Haunted House

Regional Halloween Destination Drawing Crowds Year After Year

5-room immersive haunted house in Morristown, AZ that became a community event anchor. Every scare, storyline, and atmospheric detail strategically designed from concept to execution.

  • Regional draw
  • Proven seasonal model
  • Community event anchor
View Case Study
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Build-A-Scoop SOLD
2021-2023

Build-A-Scoop

Where Dessert Became Entertainment

Transformed nitrogen ice cream into an immersive theater experience across San Bernardino and Huntington Beach. Customers didn't just buy ice cream — they participated in a show. Sold as a proven destination concept.

  • Immersive retail model
  • Local sensation
  • Successful sale
View Case Study
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Utopia Studios VR Arcade CLOSED
2020-2022

Utopia Studios VR Arcade

Early VR Entertainment Concept Ahead of Its Time

Pioneered VR arcade combining social gaming with private lounge experiences in Stanton, CA and Tempe, AZ. Proved ability to innovate at the intersection of technology and entertainment.

  • Early tech adopter
  • Social gaming model
  • Multi-location expansion
View Case Study
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Fox in a Box Escape Rooms REBRANDED
2015-2020

Fox in a Box Escape Rooms

Top-Rated Orange County Escape Rooms With Sell-Out Weekends

Founded top-rated escape rooms in Fullerton and Huntington Beach with consistent sell-out weekends. Demonstrated ability to design experiences that captivate audiences and drive repeat traffic.

  • Top-rated in Orange County
  • Consistent sell-outs
  • Multi-location
View Case Study
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No Image
SOLD
2024-2025

Freeze Monkey Treats

Local Freeze-Dried Candy Business Rebranded for National Scale

Strategic rebranding transformed a local candy business into a national-ready brand with playful packaging and market positioning. Sold as a scalable concept ready for expansion.

  • National-ready brand
  • Strategic positioning
  • Successful sale
View Case Study
View Full Portfolio
20+

Years Building Experiential Businesses

10

Escape Rooms Designed

25+

Businesses Consulted

6

Businesses Built & Sold

Industries We Transform

From local businesses to large-scale attractions — experience-driven solutions for every venture

Coffee Shops / Cafes

Coffee Shops / Cafes

Latte Laughs, Sip & Sketch

Restaurants / Bars

Restaurants / Bars

Signature events, themed experiences

Retail & Boutiques

Retail & Boutiques

Launch events, experiential shopping

Fitness Centers / Gyms

Fitness Centers / Gyms

Challenge events, member nights

Salons / Spas

Salons / Spas

VIP experiences, signature events

Entertainment Venues

Entertainment Venues

Signature attractions, immersive experiences

Hotels / Hospitality

Hotels / Hospitality

Guest experiences, signature events

Farms / Agritourism

Farms / Agritourism

Seasonal attractions, family experiences

Escape Room Businesses

Escape Room Businesses

Immersive room design, full builds

Haunted Attractions

Haunted Attractions

Large-scale builds, seasonal attractions

Any Local Business

Any Local Business

Experience-driven transformation

Why Businesses Choose Idea Carnival

This isn't consulting. This is partnership.

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Most consultants give you ideas. You get results. Six businesses founded, scaled, and sold — generating millions in collective revenue. Business owner thinking, not consultant theory — because experience drives strategy.

Beyond advice — execution with you. From strategy to implementation, partnership at every step — providing on-site creative direction, staff training, and opportunity recognition you can't see alone.

The proof is in the outcomes. 25+ businesses transformed into destinations. If previous consultants didn't deliver results, the difference becomes clear immediately.

Portfolio Venture Logos

Businesses Built, Designed, and Sold

Fox in a Box Utopia Studios Build-A-Scoop Wild Goose Escapes Scared to Sleep Dillon's BBQ Girls Night In Sophisticated Millionaire
Amanda Contreras - Professional headshot Amanda Contreras - Professional photo
Meet the Founder

Amanda Contreras

Builder. Strategist. Empire Architect.

Twenty years building immersive, experiential businesses — from escape rooms to nitrogen ice cream labs to haunted attractions. The lesson learned early: customers don't just want products; they want experiences that make them feel something.

Six businesses founded, 10 escape rooms designed, 25+ ventures transformed, millions in collective revenue generated. No generic advice. Only strategies built from real-world experience and proven execution.

Idea Carnival was born from one truth: businesses become empires when experience meets strategy. Ready to transform your business into a destination people never forget? Let's build it together.

20+ Years

Building Experiential Businesses

10 Rooms

Escape Room Design Portfolio

6 Exits

Businesses Built & Sold

One Process. One Team. One Mission.

From discovery to optimization, here's how we build your empire together

1

Discovery Call

Identify goals and opportunities

2

Brand Evaluation

Audit experience and flow

3

Concept Creation

Develop strategy and design

4

Proposal & Scope

Clear timeline and investment

5

Build & Execution

Full buildout and launch

6

Optimization

Monitor and refine results

Client Success Stories

What Clients Say

★★★★★

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."

Jasinta Sanchez Girls Night In Home Parties
★★★★★

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."

Alex Aanderund AlexAanderund.com
★★★★★

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."

Susie Richardson Dillon's BBQ Western Trails Ranch
★★★★★

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."

Samantha Apolonar Aura Salon

Common Questions

Everything you need to know before reaching out

You'll transform from competing on price to competing on experience. Your business becomes a destination people talk about, return to, and recommend. You'll see increased foot traffic, higher customer loyalty, and revenue growth through strategic experiences that make your business unforgettable.

We'll review your information and respond within 24 hours to schedule a consultation or answer your questions. You'll receive a confirmation email immediately after submission.

Yes! The 30-minute strategy call is completely free with no obligation. We want to understand your business and see if we're a good fit before discussing any paid services.

Come ready to discuss your business goals, current challenges, and what you'd like to achieve. No formal preparation needed – just bring your ideas and questions!

Absolutely! We serve clients nationwide through virtual consulting and strategic planning. Distance is no barrier to building your empire.

Pricing varies by service. DIY event guides start at $47, while custom consulting packages are customized to your needs. We'll discuss options during your consultation.

Depending on the service, we can start as soon as the following week for consulting, or begin planning larger projects immediately after our initial discussion.

Ready to Build Your Empire?

Book a free consultation and discover how we can transform your business into an unforgettable destination that drives revenue, loyalty, and excitement.

Or fill out the contact form below

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