Seasonal Attractions
& Pop-Ups

Seasonal attraction investment varies based on scale, complexity, and your location. Most projects range from $15,000-$75,000 for full-service development including concept creation, installation design, marketing strategy, staff training, and year-over-year optimization. Smaller pop-up experiences start at $8,000. During your free consultation, we'll provide a custom quote based on your space, audience, and seasonal goals.

For maximum impact, we recommend starting 4-6 months before your seasonal launch. This allows time for concept development, installation design, permitting, construction, marketing campaigns, and staff training. However, we've successfully launched seasonal attractions with as little as 8 weeks lead time for smaller pop-up experiences. Rush projects may have limited customization options and adjusted pricing.

We offer full-service seasonal attraction development—not just design consulting. This means we develop the concept, design the physical installation, coordinate with builders and vendors, create the marketing strategy, train your staff, provide on-site support during launch, and optimize for next season. You can also choose design-only services if you prefer to handle construction and operations internally.

We're not just designers—we're revenue-focused attraction developers. While traditional designers focus on aesthetics, we focus on ROI and year-over-year growth. Every seasonal attraction we create is designed to drive specific business outcomes: increase foot traffic, boost seasonal revenue, build annual traditions, and generate word-of-mouth buzz. We combine 20+ years of experiential business expertise with proven strategies that turn visitors into loyal customers who return every season.

Absolutely! We collaborate seamlessly with your existing staff, management, and preferred contractors. We'll train your team on operating the attraction, provide them with marketing materials, and coordinate with your builders to ensure quality execution. Our role is to enhance what you're already doing—not replace your team. We can also bring in our trusted network of specialized vendors if needed.

Every seasonal attraction includes post-season analysis where we track visitor metrics, gather feedback, and identify optimization opportunities. If your first season underperforms, we'll adjust the concept, marketing, and operations for next year at no additional consulting cost (as part of your service package). Our goal is long-term partnership—not one-off projects. We succeed when you succeed, which is why we focus on building year-over-year growth that compounds with each season.

Yes! Full-service packages include social media graphics, email templates, flyer designs, promotional copy, signage concepts, and a complete pre-season marketing timeline. We'll also train your team on how to promote the attraction and build anticipation throughout the year. Need help with paid advertising or PR campaigns? We can manage that too.

We specialize in both! Single seasonal attractions are great for testing the market or focusing on one peak season (like Halloween or Christmas). However, our most successful clients run multiple seasonal attractions throughout the year—fall haunts, winter wonderlands, spring festivals, and summer experiences—that create year-round revenue streams and keep customers engaged. We'll help you determine which approach best fits your space, budget, and business goals.